Meet the Stars of BVFW New Series “The Industry”

BVFW LANDS ITS LEADING ACTORS FOR NEW SERIES “The Industry”

Bovtiqve Fashion Week (BVFW) is proud to announce the official casting of its two lead actors for its upcoming mockumentary-style series The Industry — a stylish, chaotic, and hilarious behind-the-scenes look at the fast-paced world of fashion production.

Stepping into the spotlight are Marianna Novaes (@themariananovaes) and Tyler S. Hediger (@tyleshedges), two rising talents with the charisma, timing, and presence to bring the BVFW office to life. Together, they’ll portray “Maria” and “Franck,” the fictionalized (and dramatized) brains behind the fashion empire, navigating models, egos, deadlines, and dreams.

✨ Meet the Cast

Marianna Novaes as “Maria”

Brazilian-born and Atlanta-based, Marianna brings a natural charm, comedic flair, and a distinct edge to the role of Maria — the calculated yet chaotic BVFW powerhouse who’s always one step ahead, even when it doesn’t look like it. Off-screen, Marianna is a model, actress, and content creator known for her captivating presence and editorial energy. With The Industry, she blends sharp wit with heartfelt ambition, making Maria a character you won’t forget.

Check her out on Instagram: @themariananovaes

Tyler S. Hediger as “Franck”

Playing the fictional version of the BVFW founder, Tyler channels the real-life whirlwind of creativity, vision, and pressure that drives the show forward. A natural actor with both comedic timing and grounded depth, Tyler’s portrayal of Franck gives the audience a front-row seat into what it takes to build a cultural fashion movement from scratch — and keep it from falling apart. He brings swagger, vulnerability, and dry humor to the role, making it equal parts aspirational and unhinged.

Follow Tyler: @tyleshedges

🎬 About

The Industry

Premiering soon, The Industry is BVFW’s bold new scripted series that pulls back the curtain on what really goes down when you’re producing fashion shows across the globe. From petty squabbles and lost samples to viral moments and overnight breakthroughs, The Industry is as much a love letter to the fashion hustle as it is a hilarious reality check.

Shot in mockumentary style with a rotating cast of stylists, designers, influencers, and interns, this show is for anyone who’s ever wondered what it takes to make fashion magic — or at least make it to the runway on time.

Stay Tuned

Episodes will drop via Instagram Reels and TikTok, giving fans a bite-sized, binge-worthy way to dive into the stylish madness. Marianna and Tyler are just the beginning of a full ensemble of talent and surprises.

Follow @bovtiqvefashionweek to stay updated on casting, release dates, and exclusive behind-the-scenes content.